# BacklinkGPT vs Mailshake

Mailshake is a cold-email sequencer you set up and drive. BacklinkGPT is different: an AI agent that hunts backlinks for your domain every night — and you approve every send.

[See BacklinkGPT pricing](/content/en/#pricing/index.html) [Browse comparisons](/content/en/compare/index.html)

## Choose BacklinkGPT if  
- You want an agent, not another sequencer: it scans SERPs nightly, judges every page with a written rationale, finds the right contact, and drafts the pitch.  
- You want autonomy with a safety rail: nothing sends without your approval, sends stay inside your window, and senders warm up automatically.  
- You want honest capacity pricing: plans sell senders + daily agent pace; credits (2,000 / 6,000 / 20,000) are a fair-use meter — not seat-based outbound pricing.

## Choose Mailshake if  
- You mainly need cold email sequences for sales/outreach beyond link building.  
- You want warm-up + verification and A/B testing built into the outbound tool.  
- You don’t need backlink placement verification or link monitoring inside the product.

## TL;DR

The short version. Use the sections below if you need details.
- Mailshake is an outbound sequencing tool: you build the lists and run the campaigns. BacklinkGPT is an autonomous agent working your domain — nightly hunts, judged prospects, drafts waiting for your approval.  
- Mailshake cost scales with seats (and tiered caps). BacklinkGPT sells capacity — senders + daily agent pace — with credits (2,000 / 6,000 / 20,000) as a fair-use meter.

## Workflow (how teams actually use it)

### BacklinkGPT workflow

1. **Enter your domain**  
   The agent reads your site, picks target pages, seeds keyword angles, and judges its first prospects in minutes.

2. **It hunts every night**  
   Nightly SERP scans, competitor backlink mining, and contact discovery keep the pipeline stocked — on your timezone, within your plan.

3. **You approve, it lands**  
   Drafts wait in your review queue; approved sends go out in your send window, replies get triaged, and live links are tracked.

### Mailshake workflow

1. **List + campaign setup**  
   Import/organize leads and build outbound sequences around sales-style outcomes.

2. **Multi-touch sequence execution**  
   Run cold email campaigns with warm-up and reply tracking as primary optimization signals.

3. **Reply/engagement follow-up**  
   Prioritize opens, clicks, and responses before moving to later-stage outreach.

4. **Additional placement tracking**  
   Validate placement outcomes with separate tooling when needed.

## Pricing details (forecasting, caps, and cost drivers)

### Published base pricing

- **BacklinkGPT**: Starter $149/mo, Growth $399/mo, Scale $999/mo  
- **Mailshake**: $29–$99 per user per month (plus add-ons)

### Primary cost driver

- **BacklinkGPT**: Capacity: senders + daily agent pace (credits are fair-use fuel)  
- **Mailshake**: Seat count (users) and tier

### Included inboxes

- **BacklinkGPT**: 1 / 3 / 6 connected senders (by plan)  
- **Mailshake**: Varies by tier and seat (verify inbox-per-user limits)

### Send capacity (default safeguards)

- **BacklinkGPT**: ≈900 email attempts/month per inbox (30/day; follow-ups included)  
- **Mailshake**: Guidance-led; Starter plan is capped (e.g., 1,500 sends/month)

### Overage model

- **BacklinkGPT**: Credits: $0.03; Inbox: $19/month  
- **Mailshake**: Add seats and/or upgrade tier

### Trial and refunds

- **BacklinkGPT**: 7-day free trial  
- **Mailshake**: No free trial; no refunds

## Detailed workflow/feature matrix (link outcomes vs outbound activity)

### Deep feature comparison

- **Primary tracking unit**  
   - **BacklinkGPT**: Links shipped + kept  
   - **Mailshake**: Sends, opens, replies

- **Backlink verification/monitoring**  
   - **BacklinkGPT**: Yes  
   - **Mailshake**: No

- **Deliverability safeguards**  
   - **BacklinkGPT**: Enforced: 30 email attempts/day per inbox (≈900/month; follow-ups included)  
   - **Mailshake**: Warm-up + verification included; guidance-led daily caps

- **A/B testing**  
   - **BacklinkGPT**: Not the core focus  
   - **Mailshake**: Included

## Pricing and packaging (what teams should clarify early)

### BacklinkGPT

- Model: subscription = capacity (senders + daily agent pace); credits are a fair-use meter  
- Included: 2,000 / 6,000 / 20,000 prospect credits (fair-use, by plan), 1 / 3 / 6 connected senders included, 7-day trial  
- Metered / add-ons: Extra credits: $0.03, Extra sender: $19/month

### Mailshake

- Model: seat-based outreach (per user)  
- Included: Seat-based base feature access, Outbound templates and sequencing  
- Metered / add-ons: More seats, Tier upgrades

## Migration (generic plan)

### Steps

1. **Map your current outreach entry points**
2. **Export active lists and outreach context**
3. **Pilot with one campaign + one week window**
4. **Transition reporting and handoffs**

## What to verify before buying Mailshake

- Is my setup constrained by seats or by link-building workload?  
- Do we still need separate link monitoring tooling?  
- Is the risk of a trial mismatch acceptable?

## Sources

- Mailshake pricing  
  [https://mailshake.com/pricing/](https://mailshake.com/pricing/)  
- Mailshake pricing explained  
  [https://docs.mailshake.com/article/56-pricing-explained](https://docs.mailshake.com/article/56-pricing-explained)  
- Mailshake refund policy  
  [https://docs.mailshake.com/article/53-whats-your-refund-policy](https://docs.mailshake.com/article/53-whats-your-refund-policy)